Florida-Based Breakfast Chain to Open First Massachusetts Location

First Watch will make its Massachusetts debut at Hanover Crossing.
Florida-Based Breakfast Chain to Open First Massachusetts Location
The Hanover First Watch location is expected to feature a bar area resembling the one shown here. | Photo: Courtesy of First Watch

A Florida-based breakfast chain is set to open its first location in Massachusetts later this year.

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According to a Boston Business Journal report, First Watch will soon make its debut in the Boston area as part of an aggressive expansion effort. The new restaurant will be located at 1775 Washington St, Suite 770 in the Hanover Crossing shopping center.

Along with the upcoming Hanover site, more locations in the area could be opening “very soon,” according to Eric Hartman, First Watch’s Executive Vice President and Chief Development Officer.

A representative for First Watch told What Now Boston that the new eatery will span approximately 3,500 square feet, featuring a covered patio and an indoor/outdoor bar. Inside, there will be 111 seats, with an additional 26 on the patio.

The restaurant is expected to create around 30 new jobs and will operate on a one-shift-per-day schedule, promoting its “No Night Shifts Ever” policy to allow staff their evenings free.

With more than 500 locations nationwide, First Watch is known for its vibrant, seasonally-inspired menu. The offerings range from classic breakfast items like French toast, pancakes, and omelets to healthier options such as avocado toast, granola, salads, and power bowls.

The Hanover restaurant will feature First Watch’s core menu, which takes an elevated approach to traditional breakfast, brunch, and lunch offerings. All dishes are made to order using fresh ingredients in a kitchen free of heat lamps, microwaves, and deep fryers.

The new eatery is expected to open before the end of 2024 and will operate daily from 7 a.m. to 2:30 p.m.

Cat Broughton

Cat Broughton

Cat Broughton is a creative lifestyle writer with a passion for exploring the art of storytelling. She graduated from the University of Memphis with a BA in English, where she honed her skills in crafting compelling narratives. When she's not putting pen to paper, you can usually find her perfecting her downward dog, eating vegan food, and sporting platform sandals, though usually not at the same time.
Cat Broughton

Cat Broughton

Cat Broughton is a creative lifestyle writer with a passion for exploring the art of storytelling. She graduated from the University of Memphis with a BA in English, where she honed her skills in crafting compelling narratives. When she's not putting pen to paper, you can usually find her perfecting her downward dog, eating vegan food, and sporting platform sandals, though usually not at the same time.
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